Privacy & GDPR Policy

Effective Date: 25 September 2025
Last Updated: 25 September 2025

Truelifeflix Shop ("we", "our", "us") is owned and operated by a UK company. This Privacy Policy outlines how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

We are:
Company Name: Burnt Media Group UK Limited
Registered Address: 128 City Road, London, EC1V 2NX, United Kingdom
Contact Email: hello [at] truelifeflix [dot] com (please replace [at] with @ and [dot] with . when emailing)

We act as the Data Controller for the purposes of UK data protection law.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Name

• Email address

• Phone number

• Billing and shipping addresses

• Order and payment information (processed securely via third-party providers)

• IP address, browser type, device information

• Usage data (via cookies and analytics)

3. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Contractual necessity – to fulfil and manage your orders

• Consent – for marketing communications and non-essential cookies

• Legitimate interests – to improve our services and protect our business

• Legal obligation – to comply with regulatory or legal requirements

4. How We Use Your Data

Your personal information may be used to:

• Process and deliver your orders

• Respond to customer service enquiries

• Improve and secure our website

• Send promotional communications (if you opt in)

• Comply with legal and tax obligations

5. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with:

• Payment providers (e.g., Stripe, PayPal)

• Delivery and logistics providers (e.g., Royal Mail, DPD, International Couriers)

• IT and hosting services

• Professional advisors (e.g., accountants, legal consultants)

• Government authorities when legally required

All third-party partners are subject to strict data protection obligations and comply with UK GDPR.

6. International Data Transfers

If we or our service providers transfer your data outside the UK, we ensure appropriate safeguards are in place such as:

• Standard Contractual Clauses (SCCs)

• UK data adequacy decisions

7. Data Retention

We retain your personal data only for as long as necessary:

• Order and payment records: 6 years (to comply with tax and accounting laws)

• Marketing data: until you withdraw consent

• Analytics and cookie data: as outlined in our Cookie Policy

8. Your Rights Under UK GDPR

You have the following rights:

• Right of access – request a copy of the data we hold about you

• Right to rectification – correct inaccurate or incomplete data

• Right to erasure – request deletion of your data, subject to legal obligations

• Right to restriction – limit how we process your data

• Right to data portability – request to transfer your data

• Right to object – object to processing based on legitimate interests

• Right to withdraw consent – at any time, for data processed on the basis of consent

• Right to lodge a complaint – with the Information Commissioner’s Office (ICO)

To exercise your rights, please email: hello [at] truelifeflix [dot] com

More information about your rights is available at: https://ico.org.uk

9. Marketing Communications

We will only send you marketing communications if you have given us your explicit consent. You can withdraw this consent at any time by:

• Clicking the unsubscribe link in any marketing email

• Contacting us directly at the email address provided above

We will never sell your data to third parties for marketing purposes.

10. Cookies

We use cookies and similar technologies to improve your browsing experience, measure website performance, and deliver relevant advertising. For more details, see our Cookie Policy.

11. Data Security

We take the security of your data seriously and implement appropriate technical and organisational measures, including:

• SSL encryption

• Secure server environments

• Restricted access to personal data

• Regular security monitoring

12. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

13. Contact Us

If you have any questions or wish to exercise your rights, please contact:

Email: hello [at] truelifeflix [dot] com
Company: Burnt Media Group UK Limited
Address: 128 City Road, London, EC1V 2NX, United Kingdom

Cookie Policy

This Cookie Policy explains how we use cookies and similar technologies on the Truelifeflix Shop website.

What Are Cookies?

Cookies are small text files that websites store on your device to remember preferences, track usage, and enhance user experience.

Types of Cookies We Use

Essential Cookies - Necessary for website functionality (e.g., shopping cart, secure login)

Performance Cookies - Help us understand website usage and improve functionality (e.g., analytics)

Functional Cookies - Remember user preferences (e.g., language or currency settings)

Targeting Cookies - Deliver relevant advertising (e.g., via social media platforms)

Third-Party Cookies

We may allow trusted third parties to set cookies on your device, including:

• Google Analytics

• Facebook Pixel, Tiktok and others

• Payment providers (e.g., Stripe)

These providers may collect data in accordance with their own privacy policies.

Managing Cookies

You can:

• Accept or reject cookies via our cookie banner

• Change your cookie preferences at any time via browser settings

• Delete existing cookies from your browser

Please note that disabling essential cookies may affect website functionality.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Check this page regularly to stay informed of updates.

Contact

If you have any questions about our use of cookies, please contact:
Email: hello [at] truelifeflix [dot] com